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AGE OF READERS
20 to 24 years: 5% 25 to 31 years: 25% 32 to 42 years: 60% 42 to 62 years: 10% EDUCATION High school or less: 10% Diploma or Technical Training: 45% College or University degree: 30% Graduate level: 15% 90% of our readers are immigrants 90% of our readers speak a second language 10% of our readers can read/write fluently in a second language READERS: NUMBER OF YEARS IN CANADA 0 to 2 years: 30% 2 to 5 years: 50% 5+ years: 10% Canadian born: 10% |
LIFESTYLES
Dine out on a regular basis (12 times/month): 92% Travel: Have taken a trip abroad in the past year: 60% Auto: Are planning to buy a new car in the next 12 months -- 20% Tech: 98% of readers own a computer with an Internet connection Homes: More than 2/3 readers own their own home or live in a home owned by their parents/ relatives. Another 20% own second homes. Health: More than 95% of readers want information to control their diet. Over 50% believe that traditional Asian medicine is better treatment than allopathic treatments. Families: 70% of readers with children have kids aged 12 or younger CONCLUSION Asian Pacific Post readers are: Affluent: Median family income of an average family that reads The Asian Pacific Post is between $60,000 and $80,500. The highest 15% have a mean income over 100,000/ year. Movers & Shakers: Half of Asian Pacific Post readers are professionals, executives or managers. About 10% are in health care, working as nurses, and care providers. 20% own their own business or are involved in an entrepreneurial activity. Loyal: 90% of Asian Pacific Post readers pick up every issue and have been loyal readers for an average of 6 years. |
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