The 2nd International Advertising Model Show Contest took place on April 28 at River Rock Casino and Theatre in Richmond. Contestants competed in youth and adult categories, for the coveted prize to represent Canada at the International Advertising Model Show Contest in China.

Zoe Mei McCullough placed first in the youth category, followed by Emma Hacock in second and Michael Zhang in third. The first place winner in the adult group was Shayna Ding, with Serena Hou in second, and Amanda Liu in third.