Progressive Intercultural Community Services (PICS) Society raised $150,000 at their radiothon fundraiser which was held on October 2 on Radio India 1600AM. All proceeds will go towards building a new multicultural long-term care home.
The existing PICS Society care home has been well received and there has been a long waiting list for quite some time. Building another PICS Society care home will fulfill community needs.
“I’m pleased with the generous support of the community towards this essential project,” says Charan Gill, CEO of PICS Society. “We received endless phone calls with donations to build the home and we cannot be more appreciative. Since this radiothon was successful, we’ll be hosting another one in November on Spice Radio. If we keep up with this energy, I have no doubt we’ll reach our funding goal by next year.”
PICS Society is currently seeking 3-4 acres of zone land for the home. This program will be a 125 bed long-term facility that’s culturally sensitive and staffed with bilingual caretakers who can provide adequate care for the seniors. Culturally chosen foods will be honoured as well as traditions and religious customs. Services will be offered to ensure the clients’ safety and quality of life.