Nonie’s Nina Kharey launched its Spring/Summer 2020 collection designed to #EndBullying, at the New York Fashion Week (NYFW) earlier this month.

In partnership with TELUS, the Canadian contemporary womenswear brand, NONIE, unveiled the campaign “Love Gives Freedom” t-shirt, in support of the fight against cyberbullying. Proceeds from shirt sales will be given to the #EndBullying programs across the country.

“The SS20 collection is heavily inspired by my roots in India, as a celebration of the

empowering, vibrant and bold culture that it thrives upon,” says Nina Kharey.

In 2005, she lost her brother to a violent crime. Her passion for honoring his legacy and bringing positivity to the world as a result of his death inspired the design.

“I hope this shirt reminds people to always lead with love; there is no downside to expressing love and compassion," she said.

This partnership is the latest in TELUS’ #EndBullying campaign, building on its’ long-term commitment to making the digital world a safer place.

“Through Nina’s inspired designs and TELUS’#EndBullying message benefiting the TELUS Friendly Future Foundation, together, we can make a meaningful difference in our efforts to combat the heartbreaking practice of cyberbullying and help youth realize their full potential,” said Darren Entwistle, President, and CEO of TELUS.

 The SS20 collection and the TELUS shirt is now available for pre-order through  http://www.houseofnonie.com/